The Untether Story

Untether is an upscale outdoor adventure and glamping brand that delivers travelers definitive, unique experiences worldwide. The brand makes glamping and adventure travel approachable and attainable for travelers while coalescing the best collection of unique lodging operators in the world. Untether is poised to become the brand of choice for travelers and operators in the glamping and adventure travel space.


  • bed and bedside table in a tent


    Modified from a highly successful existing travel booking platform. Integrated to provide seamless reservations, CRM and other features not available to many entrepreneurial resort operators.

  • campfire

    Brand Standards

    No upscale adventure travel or glamping brand with more than 10 properties offers brand standards and promises to consumers. Untether’s brand standards are customer-focused and represent a competitive advantage to our resorts

  • white tent in the forest with lights strung in the trees


    Untether will cultivate and nurture a large, engaged community of adventure travel enthusiasts. The community will represent, by far, the largest and most consequential single audience in adventure travel. They will be fiercely loyal to the Untether brand, resulting on incremental travel to Untether suppliers and robust community feedback and activism.

  • woman on a sailboat on the water

    Global Distribution

    Launching with a minimum of 250 properties and representing over 1,700 affiliated with the brand by year 3 and 3,000 by year 5. The properties will be located across the globe, representing the best locations and experiences that drive consumers to adventure travel.

  • Scott Van Hardesvelt

Scott van Hartesvelt

Scott van Hartesvelt is a nationally recognized hospitality marketing professional and Founder of GCommerce Solutions. Over the span of his career, Scott has worked with some of the world’s most distinguished hospitality brands to position their offering, attract new customers and build incremental market share.

  • Chris Jackson

Chris Jackson

Chris Jackson has been a hospitality industry leader for over 28 years and is a recognized digital strategist and speaker at industry conferences around the world. He is a principal partner and Chief Evangelist for GCommerce Solutions. Prior to joining GCommerce 18 years ago, Chris was a highly successful general manager of numerous upscale resorts, spanning from Florida to California, and has owned boutique lodges in Montana and Costa Rica. His combined hospitality operational and sales and marketing experience allows him to effectively develop and apply marketing strategies to overcome pressing hospitality industry challenges.

  • Mark Van Hardesvelt

Mark van Hartesvelt

Mark van Hartesvelt has been in the C-Suite of some of the top hotel, resort and casino operators in the U.S. as well as a successful entrepreneur, investor and Director. He is a partner in GCommerce Solutions, co-founder of Hartland Hotel Group, and a sponsor / investor in the iconic Hotel Figueroa in downtown Los Angeles. Hotels and Resorts under his direction have won many of the top global hospitality awards available for guest experience and popular acclaim including Top 20 Hotels in the World (multiple times) best new hotels in the world (multiple times), Number one boutique hotel in Los Angeles (multiple times), Top 10 hotels in Los Angeles, and more. Mark was an adjunct professor at the graduate and undergraduate Hotel Administration programs at both Boston University and the University
of Denver.


Strategic Partners


World’s leading travel digital marketing agency. GCommerce experience in travel and hospitality marketing will be leveraged to design, launch and manage comprehensive marketing and advertising programs for the Untether Brand.

Stuart Butler

Mr. Butler is a leading intellectual in the hospitality industry and hospitality marketing and technology. His long-running podcast, writing, and speaking engagements have made him a sought-after thought leader. Stuart is a special advisor
for Untether.

Information Request

  • “The more I analyze the impact we see from traditional hotel distribution networks the more I feel we'd benefit from something more specific to our niche.”
    Vinny Cuneo - Director of Sales and Revenue Strategy - Autocamp
  • “There is a big market for this type of offering.”
    Chris Tait - Klahoose Resort